Welcome to the Coffee Room
A quiet corner where we analyze the world through the lens of artificial intelligence — and then bring it back into human context.
The Labs build products. The Coffee Room builds perspective. This is where we break down systems, motivations, blind spots, and patterns — through multiple AI lenses.
What is the Coffee Room?
The Coffee Room is an insight space — not a blog, not a news feed. It's where we explore how AI perceives situations, problems, industries, and decisions, then compare that to grounded human perspective.
- Essays — Deep dives into how AI sees business, relationships, and systems
- Experiments — We test AI on real scenarios and share the results
- Lens Analysis — Interactive tools to see your situation through AI's eyes
- Incubator — Ideas that may grow into Labs or Programs
From the Notebook
If an AI read your business like a book
EssayWhat a model sees when it looks at your processes, emails, and decisions — and what that reveals about your real strategy.
2025-01-15The world as a database schema
ExperimentWe asked a model to design a database for a city, a company, and a relationship. The tables it created tell a story.
2025-01-20What the AI thinks you actually sell
EssayYou say you sell a product. Your customers say you sell a feeling. The model, after reading your materials, says something else.
2025-01-25The incentives you forgot to design
AnalysisEvery system has incentives. Most are accidental. We asked AI to find the hidden incentive structures in common business models.
2025-02-01What your calendar says about your priorities
ExperimentWe analyzed anonymized calendars and asked AI to infer real priorities vs stated priorities. The gaps are revealing.
2025-02-10Mapping friction: Where your business actually slows down
AnalysisAI identifies friction points in business processes that humans have normalized. Sometimes the slowdown is invisible until you see it mapped.
2025-02-15Upcoming Discussions
The Future of AI Agents
Coming SoonExploring autonomous AI systems and their impact on work and creativity.
Building in Public
Coming SoonLessons learned from developing the OOretz Labs ecosystem.
AI Ethics Roundtable
Coming SoonCommunity discussion on responsible AI development and deployment.
Ask: How does AI see this?
Describe a situation, system, conflict, or decision. AI will analyze it through multiple lenses.
Who This Is For
Strategic leaders, operators, founders, thinkers, analysts, and anyone who wants a second lens from AI to see systems more clearly.
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