When an AI model reads your business, it doesn't see what you see. You see years of decisions, relationships, and hard-won insights. The model sees patterns, frequencies, and gaps.
We ran an experiment: we fed a language model every public document, email template, and marketing material from a mid-size consulting firm. Then we asked it one question: "What does this company actually do?"
The answer was surprising. Not wrong — but different. The firm thought they sold "strategic transformation." The model saw something else: they sold reassurance. Every document, every case study, every email template was designed to reduce anxiety, not create change.
This isn't a criticism. It's an insight. The model wasn't judging — it was pattern-matching. And the pattern it found was one the founders had never consciously designed.
What would an AI see if it read your business like a book?
OOretz Team
Building tools for AI-augmented thinking