Every founder thinks they know what they sell. Customers often have a different view. And when we asked an AI to analyze a company's materials and infer what they "actually sell," the answer was different from both.
The founder said: "We sell productivity software." The customers said: "We get peace of mind." The AI said: "You sell the feeling of being organized without the work of organizing."
This gap isn't a problem — it's a lens. Understanding how others see your offering (whether human or AI) reveals blind spots in your positioning.
The AI doesn't have feelings about your brand. It just reads patterns. Sometimes that cold read is exactly what you need.
O
OOretz Team
Building tools for AI-augmented thinking